Rakuten Group, Inc. provides services in e-commerce, fintech, digital content, and communications to various users in Japan and internationally. The company operates through three segments: Internet Services, FinTech, and Mobile. The company operates range of e-commerce sites, such as Rakuten Ichiba, an Internet shopping mall; and online cash-back sites, travel booking sites, portal sites, and digital content sites, as well as offers messaging services. It also offers credit card-related services, banking and securities services via the Internet, intermediation of crypto assets (virtual currency), life insurance services, non-life insurance services, electronic money services, etc.; sells advertising; and manages professional sport teams. In addition, the company provides communication services, communication technology, and operate power supply services. The company was formerly known as Rakuten, Inc. and changed its name to Rakuten Group, Inc. in April 2021. Rakuten Group, Inc. was incorporated in 1997 and is headquartered in Setagaya, Japan.