NEW YORK, July 31, 2023 /PRNewswire/ -- The sanitizer market size is set to grow by USD 1,129.1 million from 2022 to 2027 and register a CAGR of 4.78%, according to Technavio's latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. The report is segmented by product, distribution channel, and geography. Read our Sample Report

The report also covers the following areas:

• Sanitizer Market size

• Sanitizer Market trends

• Sanitizer Market industry analysis

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. 3M Co., Bath and Body Works Direct Inc., Boots UK Ltd., Dabur India Ltd., Ecolab Inc., Godrej Consumer Products Ltd., GOJO Industries Inc., Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Kimberly Clark Corp., Lion Corp., LOreal SA, PZ Cussons Plc, S.C. Johnson and Son Inc., Saraya Co. Ltd., The Clorox Co., The Procter and Gamble Co., Unilever PLC, Vi Jon LLC, and Amway Corp. are some of the major market participants.

Sanitizer Market 2023-2027: Segmentation

• Product

• Distribution Channel

• Geography

The market share growth by the hand sanitizer segment will be significant during the forecast period. Vendors continually introduce a diverse range of hand sanitizers to maintain their presence in the market. They offer various dispenser types, such as vaporizers, portable bottles, and manual/non-touch dispensers, providing consumers with ample choices. The introduction of skin-friendly, durable, and eco-friendly products is expected to fuel segment growth. The expansion of this segment is closely tied to the growing Internet user base, as online platforms act as a distribution medium between retail solution providers and consumers. The increased online searches for hygiene products in the past five years have opened up opportunities for market growth. Online shops, with better accessibility, reputation, and product diversity, hold significant importance in selling hand sanitizers. The flourishing e-commerce industry and the rise in websites selling hygiene products are expected to drive segment growth during the forecast period.

Sanitizer Market 2023-2027: Vendor Analysis and Scope

To help businesses improve their market position, the sanitizer market provides a detailed analysis of around 15+ vendors operating in the market. Some of these vendors include 3M Co., Bath and Body Works Direct Inc., Boots UK Ltd., Dabur India Ltd., Ecolab Inc., Godrej Consumer Products Ltd., GOJO Industries Inc., Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Kimberly Clark Corp., Lion Corp., LOreal SA, PZ Cussons Plc, S.C. Johnson and Son Inc., Saraya Co. Ltd., The Clorox Co., The Procter and Gamble Co., Unilever PLC, Vi Jon LLC, and Amway Corp.
Vendors Offerings 

• 3M Co. - The company offers sanitizer such as 3M littman BT avagard handrub.

• Ecolab Inc. - The company offers sanitizer such as Dabur Sanitize air sanitizer.

• Godrej Consumer Products Ltd. - The company offers sanitizer such as sink and surface cleaner sanitizer.

What's New?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession

• Global competitiveness and key competitor positions

• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - buy the report!

Market Dynamics

Key Sanitizer Market Driver

The increase in hygiene consciousness is notably driving the market growth. Hand sanitizer, containing alcohol or persistent antiseptic, is recommended when soap and water are scarce. It effectively kills various bacteria, including antibiotic-resistant bacteria and tuberculosis. Research shows that hand sanitizer is more effective than hand washing against the common cold. Thoroughly cleaning and disinfecting food contact surfaces is crucial to prevent harmful microorganisms from contaminating food. Younger generations and high-income individuals have a positive perception of disinfectants due to access to information and purchasing capabilities. Growing awareness of hygiene benefits has led to increased demand for disinfectant products like hand sanitizers and food contact surface sanitizers, driving market growth during the forecast period.

Significant Sanitizer Market Trends

Rising demand from developing regions is an emerging trend shaping market growth. Disinfection practices in rural areas of developing regions like APAC, MEA, and South America are limited due to lower awareness among the population. However, urban populations in countries like India, China, Japan, Mexico, and Brazil are growing due to improved job opportunities, leading to increased disposable income and improved living standards. With more working women, household income has risen, allowing consumers to afford basic necessities and luxuries. Vendors are targeting these regions to tap into the growing market by using advertising campaigns to educate customers about the importance of disinfection. As a result, the adoption of disinfectants is increasing in developing regions, driving the global disinfectant market during the forecast period.

Major Sanitizer Market Challenge

Health risks associated with sanitizers are major challenges hindering the market growth. The use of hand sanitizer is associated with various health risks, mainly due to the presence of triclosan. Triclosan, a common ingredient in hand sanitizers and other cleaning products, can lead to antibiotic resistance by killing beneficial bacteria. Moreover, triclosan found in clothing, toys, and furniture may negatively impact immune system function and hormone regulation. This disruption in the immune system can make individuals more susceptible to allergies and harmful chemicals. Additionally, most hand sanitizers contain high levels of ethyl alcohol or isopropyl alcohol, which can be harmful if ingested, especially for children. The increasing research on the potential harm caused by hand sanitizers may hinder the market growth during the forecast period.

Sanitizer Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027

• Detailed information on factors that will assist sanitizer market growth during the next five years

• Estimation of the sanitizer market size and its contribution to the parent market

• Predictions on upcoming trends and changes in consumer behaviour

• The growth of the sanitizer market

• Analysis of the market's competitive landscape and detailed information on vendors

• Comprehensive details of factors that will challenge the growth of sanitizer market vendors

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Related Reports: 

The Global Hand Sanitizer Market size is projected to increase by USD 1,656.28 million and the market size is estimated to grow at a CAGR of 3.4% between 2022 and 2027. In 2017 the size of the market was valued at USD 7,865.75 million. This report extensively covers market segmentation by product (gel, foam, spray, and wipe), end-user (commercial, residential, and institutional), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). An emerging trend in the hand sanitizer market is the customization of products for commercial and institutional end-users.

The hand hygiene market share is expected to increase to USD 3.05 billion by 2026 at an accelerating CAGR of 7.73%. The hand hygiene market research report extensively covers market segmentation by end-user(Commercial, industrial, and residential) and geography( APAC, North America, Europe, South America, and the Middle East and Africa.) One of the key factors driving the global hand hygiene industry growth is the increasing use of skin-safe products.

Table of contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition

• 3.2 Market segment analysis

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027

4 Historic Market Size

• 4.1 Global sanitizer market 2017 - 2021

• 4.2 Product Segment Analysis 2017 - 2021

• 4.3 Distribution Channel Segment Analysis 2017 - 2021

• 4.4 Geography Segment Analysis 2017 - 2021

• 4.5 Country Segment Analysis 2017 - 2021

5 Five Forces Analysis

• 5.1 Five forces summary

• 5.2 Bargaining power of buyers

• 5.3 Bargaining power of suppliers

• 5.4 Threat of new entrants

• 5.5 Threat of substitutes

• 5.6 Threat of rivalry

• 5.7 Market condition

6 Market Segmentation by Product

• 6.1 Market segments

• 6.2 Comparison by Product

• 6.3 Hand sanitizer - Market size and forecast 2022-2027

• 6.4 Food contact surface sanitizers - Market size and forecast 2022-2027

• 6.5 Market opportunity by Product

7 Market Segmentation by Distribution Channel

• 7.1 Market segments

• 7.2 Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027

• 7.4 Online - Market size and forecast 2022-2027

• 7.5 Market opportunity by Distribution Channel

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation

• 9.2 Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027

• 9.4 Europe - Market size and forecast 2022-2027

• 9.5 APAC - Market size and forecast 2022-2027

• 9.6 South America - Market size and forecast 2022-2027

• 9.7 Middle East and Africa - Market size and forecast 2022-2027

• 9.8 US - Market size and forecast 2022-2027

• 9.9 China - Market size and forecast 2022-2027

• 9.10 Germany - Market size and forecast 2022-2027

• 9.11 Japan - Market size and forecast 2022-2027

• 9.12 UK - Market size and forecast 2022-2027

• 9.13 Market opportunity by geography

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape

• 11.3 Landscape disruption

• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered

• 12.2 Market positioning of vendors

• 12.3 3M Co.

• 12.4 Dabur India Ltd.

• 12.5 Ecolab Inc.

• 12.6 Godrej Consumer Products Ltd.

• 12.7 GOJO Industries Inc.

• 12.8 Henkel AG and Co. KGaA

• 12.9 Himalaya Global Holdings Ltd.

• 12.10 Kimberly Clark Corp.

• 12.11 Lion Corp.

• 12.12 S.C. Johnson and Son Inc.

• 12.13 Saraya Co. Ltd.

• 12.14 The Clorox Co.

• 12.15 The Procter and Gamble Co.

• 12.16 Unilever PLC

• 12.17 Vi Jon LLC

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist

• 13.3 Currency conversion rates for US$

• 13.4 Research methodology

• 13.5 List of abbreviations

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