IRVINE, CA--(Marketwired - June 30, 2015) - SmartBug Media, the leading inbound marketing agency in Orange County, assists medium and large sized businesses in improve their sales funnel by generating qualified leads, increasing awareness, and building brand loyalty. The company is excited to announce the launch of its newest eBook The Tech Marketer's Guide to Achieving Inbound Success. The eBook aims at helping marketers within the tech industry improve their inbound marketing strategy to realize greater marketing ROI.

Marketing a product can be difficult, especially if you are still using traditional tactics such as trade shows. Inbound marketing is helping tech companies accelerate growth by encouraging product adoption earlier in the buying process through a solid marketing plan up front, compelling content, and a great product story that resonates with leads and return customers.

"After working with dozens of technology companies, it became clear that many leave out why the product is so important for its consumers (beyond features) in their marketing assets," says Dolly Howard, Marketing Director at SmartBug Media. "When you start with a solid inbound marketing plan and leverage the right product story, you can't go wrong. That's why we created this eBook -- to help marketers accomplish just that."

The ebook is available to download for free in the SmartBug Media Inbound Learning Center or here: http://info.smartbugmedia.com/tech-marketers-guide-inbound-marketing-success

"We are excited to share a strategy that will work for tech marketers," says Howard. "It is our hope that this eBook provides clarity and practical tactics to achieve marketing goals for the foreseeable future."

About SmartBug

SmartBug Media is a nationally recognized, full-service inbound marketing agency that helps companies utilize inbound and content marketing to increase leads, customers and revenue. A HubSpot Platinum Partner and top-ranked agency, SmartBug Media boasts the highest ROI documented from any HubSpot partner -- 3,558% and 14,500% ROI on a six-month and three-year campaign. SmartBug Media invests heavily in marketing talent, agency processes, content and creative to consistently exceed customer expectations. For a free inbound marketing consultation or to learn more about SmartBug Media, visit http://www.smartbugmedia.com/ or call 949-236-6448.

Image Available: http://www.marketwire.com/library/MwGo/2015/6/29/11G046189/Images/Tech_Marketers_Ebook_Cover.jpg_copy-1311616238310.jpg