MIAMI, FL / ACCESSWIRE / October 31, 2022 / Complete SET Agency CEO and founder Tanner Simkins has announced that the company is expanding services with signing NCAA student athletes for name, image, and likeness (NIL) representation. Complete SET has burst onto the NIL scene, already securing an impressive roster of NIL clients.

Sports agencies such as Complete SET have made major adjustments to allow for representation to these promising youth athletes, as the industry now faces a host of legal changes. Student athletes can now accept endorsement deals, branded promotions, autograph signings, and other paid opportunities. As the industry changes to accommodate this new ruling, Complete SET Agency is leading the way with first-class NIL representation and marketing services.

"I lead Complete SET Agency like a think tank," says agency CEO Tanner Simkins. "I always want to be at the frontier of new trends and developments. If there is a way I can disrupt the marketplace or innovate somewhere, that's the route I take. Many competitor agencies operate with what I believe is an antiquated model - so doing things differently and boldly is my comparative advantage.

Simkins points out that this change has been a long time in coming and is, in fact, overdue. The eligibility rules set down by the National Collegiate Athletic Association (NCAA) have remained unchanged for over a century, stating that students weren't allowed to be compensated for play outside scholarships. They couldn't profit from their image or brand or accept endorsement deals in the past.

This emerging market has a definite draw for the seasoned team at Complete SET, which is now representing a growing roster of promising college athletes across several different sports. The team has years' worth of experience in working with multinational brands across sports (S), entertainment (E), and other talent (T), giving emphasis to the name Complete SET. Because of its diverse portfolio, Complete SET is uniquely positioned to build young athletes' brands and careers across a variety of different platforms.

CEO Simkins is confident about his team's ability to pursue this new initiative. "NIL gives me another avenue to deliver in, which is always good," he says. "I have done deals with traditional sports consumer brands like clothing companies or beverage companies; but I prefer to architect more innovative deals, like with music labels and tech companies, for example. These deals generate buzz for my student athlete clients and a boost to their personal brands. So whether it's in new frontiers like cash compensation or a more straightforward product for promo swap, our primary goal is helping the student athlete."

For young professionals looking to expand their future careers beyond their current sports expertise, Simkins and his team have the answers. And with about 480,000 NCAA student athletes in the US, the NIL industry is rapidly expanding with youths looking to make a name for themselves and profit from their hard work - and now they can do so without fear of being penalized by the NCAA.

"I know what it is like to chase a dream, to put your heart and soul into a goal like being a pro athlete. So it is very rewarding to be able to help my clients," Simkins shares. "I have terrific client testimonials crediting my support and good work to their career success, which is always very special to hear."

Doing reliable good work is what makes Complete SET stand out, and why student athletes seeking NIL representation are signing up now, reaching out to Simkins to generate and facilitate these deals. Complete SET has the ability to provide a personalized touch, as a boutique agency, and can create tailor-made services customized to each talent.

CEO and founder Tanner Simkins is an award winning businessman and sports agent. Simkins has negotiated over 50 contracts for professional athletes. He holds degrees from the University of Miami and Columbia University, and his written work can be seen in Entrepreneur Magazine, Reuters, NBC Sports, Yahoo Finance, and The Motley Fool, among others.

Complete SET Agency represents athletes, entertainers, and multinational brands. Operating as a full-service business agency, Complete SET provides strategic business solutions, digital marketing, consulting, and other advisory services. Tanner Simkins is the founder and CEO of Complete SET Agency.

Website: https://completesetagency.com/
Email: info@completesetagency.com

SOURCE: Complete SET Agency

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