Binance signs on as Grammys’ official crypto exchange partner
The operator of the world’s largest cryptocurrency exchange will become the first-ever official crypto exchange partner for the annual Grammy Awards for musical achievement.
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Fast facts
Binance will bring various Web 3.0 technology solutions and experiences to the organization’s members, events and initiatives, a press release said.
“We feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans,” said Recording Academy co-president Panos A. Panay, who is also the chief product officer at Microsoft.
“We are excited to work together with the Recording Academy to bring fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment,” Binance co-founder Yi He said.
Live from MGM Grand Garden Arena in Las Vegas, the 64th Annual Grammy Awards will be broadcast live on Sunday, April 3, at 8 p.m. ET/5 p.m. PT.
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