NEW YORK, Oct. 22, 2023 /PRNewswire/ -- The probiotics market size is set to grow by USD 28.57 billion from 2022 to 2027 and register a CAGR of 7.6%, according to Technavio's latest market research report estimates. The health benefits of probiotics are the major factor notably driving the growth of the market. It prevents the growth of harmful bacteria inside the digestive tract, directing to an improvement in nutrition absorption and bowel movements. Probiotic supplements improve the Lactobacilli count in women and support to control diseases like bacterial vaginosis, yeast infection, and urinary tract infection. Also, more clinical studies have indicated that the intake of probiotics controls the growth of harmful microbes such as Candida, Escherichia coli, Helicobacter pylori, and Salmonella. However, the consumption of probiotic yogurt is also associated with the reduction of the risk of cancer in the colon, bladder, and breast by up to 35%, and they also help to reduce dental caries, prevent oral candida infections, and manage periodontitis. Increasing consumer spending and favorable government initiatives are expected to serve as one of the major driving factors in the growth of probiotics. Some dairy-free probiotic products can be a good option for snacking since they are low in carbohydrates and calories. Therefore, the suc factors would guarantee high growth of the probiotics market during the forecast period. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. Technavio offers in-depth market insights that assist global businesses to obtain growth opportunities. Read Sample Report

The report also covers the following areas:

• Probiotics Market size

• Probiotics Market trends

• Probiotics Market industry analysis

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Archer Daniels Midland Co., BioGaia AB, Chr Hansen Holding AS, Danone SA, DuPont de Nemours Inc., Farmhouse Culture Inc., General Mills Inc., Kerry Group Plc, Lallemand Inc., Lifeway Foods Inc., Microbiome Labs UK Ltd., Nestle SA, PepsiCo Inc., Probulin Probiotics LLC, SANZYME BIOLOGICS PVT. LTD., Symrise AG, Thats it Nutrition LLC, The Bountiful Co., Uncle Matts Organic, and Yakult Honsha Co. Ltd. are some of the major market participants. The Health benefits of probiotics, product innovations, and increasing investments in R and D will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.

Probiotics Market 2023-2027: Segmentation

• End-user

• Product

• Geography

The market share growth by the segments human probiotics segment will be significant during the forecast period. Due to increased health awareness, especially in countries like the US, the demand for probiotics in functional foods, beverages, and dietary supplements is rising. Probiotics deliver advantages such as enhancing the skin's moisture barrier, reducing oxidative stress, protecting against UV-induced damage, preserving pH levels, and improving hair quality. Moreover, research shows that probiotics can nourish good bacteria, maintaining the skin's pH balance and protecting against free radical damage. With brands like Clinique, Lancome, Burts Bees, Bioelements, Chantecaille Beaute, and Amala, the cosmetics industry is increasingly incorporating probiotics into skincare products. For example, Loreal Paris Youth Code Serum Intense utilizes the concentrated probiotic Biolysat to combat signs of aging. This inclusion of probiotics in cosmetics is anticipated to boos significant growth during the forecast period.

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Probiotics Market 2023-2027: Vendor Analysis and Scope

To help businesses improve their market position, the probiotics market provides a detailed analysis of around 15+ vendors operating in the market. Some of these vendors include Archer Daniels Midland Co., BioGaia AB, Chr Hansen Holding AS, Danone SA, DuPont de Nemours Inc., Farmhouse Culture Inc., General Mills Inc., Kerry Group Plc, Lallemand Inc., Lifeway Foods Inc., Microbiome Labs UK Ltd., Nestle SA, PepsiCo Inc., Probulin Probiotics LLC, SANZYME BIOLOGICS PVT. LTD., Symrise AG, Thats it Nutrition LLC, The Bountiful Co., Uncle Matts Organic, and Yakult Honsha Co. Ltd.

Vendor Offerings

• Archer Daniels Midland Co. - The company offers probiotics solutions to support the gut microbiome, promote health and wellness and address consumers' targeted needs.

• BioGaia AB - The company offers probiotics solutions such as BioGaia Gastrus, and Lactobacillus reuteri.

• Chr Hansen Holding AS - The company offers probiotics solutions for Infant and young children's health, Women's health, Gut health, Immune health, and Novel health areas.

What's New?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession

• Global competitiveness and key competitor positions

• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - buy the report!

Probiotics Market – Market Dynamics

Major Trend

The introduction of new products is an emerging trend shaping market growth. The vendors of this market introduce new and innovative products every year to sustain the market competition, and the market is highly competitive. The opening of new probiotic products, such as chocolates, biscuits, fruit bars, yogurt, and chewing gum, promotes the attraction of customers and improves the growth of the market. For example, in 2019, Nutrition LLC launched probiotic fruit bars, which are non-refrigerated and dairy-free. Another market player, Uncle Matts Organic, launched organic probiotic popsicles in the first quarter of 2019, which contains one billion probiotics per serving. Yakult launched the highly functional Yakult Five and Yakult 1000 products in the same year. The company is anticipated to launch other highly functional probiotic products. Therefore, with the introduction of new products, the market in focus is anticipated to grow significantly during the forecast period.

Significant Challenge

The high product prices in developing countries will be a major challenge hindering the probiotics market growth. Even though probiotics have multiple health advantages, it often poses a major challenge due to the premium pricing of these products in the market. For instance, the average price of probiotic yogurt in 2022 is USD 2.4 per ounce as opposed to USD 1 per ounce for regular yogurt. In some countries like India, where yogurt is often made at home, rising probiotic yogurt prices would be a grave challenge for market growth. The market is still underdeveloped and underpenetrated, and most consumers are not interested in new products which are highly priced in countries like South Africa. Therefore, the high prices of probiotic products are anticipated to hinder market growth in developing countries during the forecast period.

Probiotics Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027

• Detailed information on factors that will assist probiotics market growth during the next five years

• Estimation of the probiotics market size and its contribution to the parent market

• Predictions on upcoming trends and changes in consumer behaviour

• The growth of the probiotics market

• Analysis of the market's competitive landscape and detailed information on vendors

• Comprehensive details of factors that will challenge the growth of probiotics market vendors

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Table of contents 

1 Executive Summary

• 1.1 Market Overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition

• 3.2 Market segment analysis

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027

4 Historic Market Size

• 4.1 Global probiotics market 2017 - 2021

• 4.2 End-user Segment Analysis 2017 - 2021

• 4.3 Product Segment Analysis 2017 - 2021

• 4.4 Geography Segment Analysis 2017 - 2021

• 4.5 Country Segment Analysis 2017 - 2021

5 Five Forces Analysis

• 5.1 Five forces summary

• 5.2 Bargaining power of buyers

• 5.3 Bargaining power of suppliers

• 5.4 Threat of new entrants

• 5.5 Threat of substitutes

• 5.6 Threat of rivalry

• 5.7 Market condition

6 Market Segmentation by End-user

• 6.1 Market segments

• 6.2 Comparison by End-user

• 6.3 Human probiotics - Market size and forecast 2022-2027

• 6.4 Animal probiotics - Market size and forecast 2022-2027

• 6.5 Market opportunity by End-user

7 Market Segmentation by Product

• 7.1 Market segments

• 7.2 Comparison by Product

• 7.3 Probiotic functional food and beverage - Market size and forecast 2022-2027

• 7.4 Dietary supplements - Market size and forecast 2022-2027

• 7.5 Animal feed - Market size and forecast 2022-2027

• 7.6 Market opportunity by Product

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation

• 9.2 Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027

• 9.4 Europe - Market size and forecast 2022-2027

• 9.5 North America - Market size and forecast 2022-2027

• 9.6 Middle East and Africa - Market size and forecast 2022-2027

• 9.7 South America - Market size and forecast 2022-2027

• 9.8 Japan - Market size and forecast 2022-2027

• 9.9 US - Market size and forecast 2022-2027

• 9.10 China - Market size and forecast 2022-2027

• 9.11 Germany - Market size and forecast 2022-2027

• 9.12 UK - Market size and forecast 2022-2027

• 9.13 Market opportunity by geography

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape

• 11.3 Landscape disruption

• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered

• 12.2 Market positioning of vendors

• 12.3 Archer Daniels Midland Co.

• 12.4 BioGaia AB

• 12.5 Chr Hansen Holding AS

• 12.6 Danone SA

• 12.7 DuPont de Nemours Inc.

• 12.8 Farmhouse Culture Inc.

• 12.9 Kerry Group Plc

• 12.10 Lallemand Inc.

• 12.11 Lifeway Foods Inc.

• 12.12 Microbiome Labs UK Ltd.

• 12.13 Nestle SA

• 12.14 Probulin Probiotics LLC

• 12.15 Symrise AG

• 12.16 Thats it Nutrition LLC

• 12.17 Uncle Matts Organic

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist

• 13.3 Currency conversion rates for USUSD

• 13.4 Research methodology

• 13.5 List of abbreviations

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