Online Desktop Shopping Revenue Up 15% in Last Full Week of Holidays
It is only a partial picture, because it does not include mobile e-commerce, but online desktop shopping sales rose 15% the last full week of the holiday season (December 12 to 18), to $7.6 billion, according to comScore
The growth rate was slightly faster than for the entire holiday period:
...holiday season U.S. retail e-commerce spending from desktop computers for the first 48 days of the November-December 2016 holiday season. For the holiday season-to-date, $55.2 billion has been spent online, marking a 13-percent increase versus the corresponding days last year.
Free Shipping Day did not have a notable effect:
Free Shipping Day (Friday, Dec. 16) saw $967 million in desktop spending, closing out a streak of 22 consecutive days reaching a billion dollars in online desktop sales and bringing the season-to-date total to 30 days achieving that milestone.
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So much for a fake holiday meant to get people to spend more online.
2016 Holiday Season To Date vs. Corresponding Days* in 2015
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Desktop Computers
Source: comScore, Inc.
Millions ($) 2015 2016 Percent Change Season to Date (Nov. 1-Dec. 18, 2016) $49,057 $55,246 13% Pre-Thanksgiving (Nov. 1-23, 2016) $19,206 $21,263 11% Thanksgiving thru Most Recent Week (Nov. 24-Dec. 18) $29,851 $33,983 14% Thanksgiving Day (Nov. 24) $1,096 $1,287 17% Black Friday (Nov. 25) $1,656 $1,970 19% Holiday Weekend (Nov. 26-27) $2,169 $2,486 15% Cyber Monday (Nov. 28) $2,280 $2,671 17% Thanksgiving thru Cyber Monday $7,201 $8,414 17% Cyber Week (Nov. 28-Dec. 4) $9,745 $10,980 13% Cyber Week Mon-Fri (Nov. 28-Dec. 2) $7,815 $8,802 13% Cyber Weekend (Dec. 3-4) $1,929 $2,178 13% Green Monday (Dec. 12) $1,408 $1,621 15% Free Shipping Day (Dec. 16) $845 $967 14% Most Recent Week (Dec. 12-18) $6,559 $7,562 15% Most Recent Work Week Mon-Fri (Dec. 12-16) $5,479 $6,192 13% Most Recent Weekend (Dec. 17-18) $1,080 $1,370 27%
*Corresponding days based on corresponding shopping days (November 3 thru December 20, 2015)
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