Lamborghini Centenario to Debut in North America at Petersen Automotive Museum

Viju Mathew

Updated Sat, Jun 11, 2016, 7:00 PM

Lambo lovers in Southern California will be making a pilgrimage to the Petersen Automotive Museum in Los Angeles for the North American debut of the Lamborghini Centenario on June 11. The free event, being billed as a “Lamborghini Cruise-in,” will commence at 8 am and is open to enthusiasts and owners of the Italian marque’s models. The latter are invited to arrive in their own examples (of which 50 to 100 cars are expected) and display them in the museum’s parking structure.

An extremely rare raging bull, the Centenario was commissioned to commemorate Ferruccio Lamborghini’s 100th birthday. Carrying the most powerful engine the marque has ever built—a 770 hp, naturally aspirated V-12—the carbon-fiber car crushes zero to 62 mph in 2.8 seconds and charges to a top speed of 217 mph. Only 40 examples (20 coupes and 20 convertibles priced at $2 million each) will be made, and all of them have already been sold.

The Centenario will be on exhibit at the museum from 9:45 am to 11 am accompanied by a panel discussion. The one-off opportunity to view the vehicle is presented by Lamborghini in partnership with Xbox as a prelude to the Electronic Entertainment Expo at the Los Angeles Convention Center from June 14 through 16.

As the museum is anticipating a tremendous public response, online reservations to the reveal are recommended. (petersen.org; lamborghini.com)