Research Report Focuses on Top Companies and Crucial Drivers, Current Growth Dynamics, Futuristic Opportunities, and New Product/Project Launches

NEW YORK, July 12, 2023 /PRNewswire/ -- The digital marketing software (DMS) market size is expected to increase by USD 82.56 billion from 2022 to 2027, at a progressing CAGR of 15.76% during the forecast period, according to the latest research report from Technavio. Discover Application Software industry potential and make informed business decisions based on qualitative and quantitative evidence highlighted in Technavio reports. View Sample Report!

Vendor Landscape

The digital marketing software (DMS) market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market. Some vendors who are experts in the process industry are trying to increase their presence and market share by horizontally integrating with system integrators. End-users in discrete industries rely on their experiences from past purchases, based on which they maintain future relationships with vendors. This enables global and established RPA vendors to dominate the local and regional vendors in terms of quality, durability, reliability, and technological innovations. Hence, the competition among the vendors in the global RPA market is expected to intensify during the forecast period.

Vendor Offering

• Adobe Inc: The company offers digital marketing software such as the Marketo Engage marketing automation platform.

• BlueConic: The company offers digital marketing software such as the BlueConic platform.

• Demandbase Inc: The company offers digital marketing software such as Demandbase One.

For market's vendor landscape highlights with a comprehensive list of vendors and their offerings - View Sample in minutes

Digital Marketing Software (DMS) Market - Market Segmentation

This report extensively covers market segmentation by end-user (large enterprises and SMEs), service (professional services and managed services), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

• The market share growth by the large enterprises segment is significant during the forecast period. The rising adoption of digital marketing tools to manage the huge amount of customer information is fuelling the demand for large enterprises. Factors such as the rise in the use of digital marketing tools such as CRM, e-mail marketing, and content management are significantly contributing to the growth of this segment. Hence, such factors are expected to drive market growth during the forecast period.

Digital Marketing Software (DMS) Market  - Regional Market Outlook

APAC is estimated to account for 32% of the market growth during the forecast period. Some of the key factors which are driving the growth of the digital marketing software market in APAC are the increasing prevalence of established brands and the need for a larger target population. Additionally, there is an increasing adoption of online shopping in APAC, which drives marketers to showcase their products online. Some of the key organizations and associations which support the adoption of cloud computing for the implementation of various high-tech solutions are National Cloud Technologists Association and the Cloud Native Computing Foundation. Hence, such factors are expected to drive market growth in the region during the forecast period.

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The digital marketing software (DMS) market covers the following areas:

Digital Marketing Software (DMS) Market Sizing
Digital Marketing Software (DMS) Market Forecast
Digital Marketing Software (DMS) Market Analysis

Companies Mentioned

• Adobe Inc.

• BlueConic

• CM Group

• Demandbase Inc.

• HP Inc.

• HubSpot Inc.

• International Business Machines Corp.

• Keap

• Microsoft Corp.

• Nielsen Holdings Plc

• Oracle Corp.

• Redpoint Global Inc.

• Salesforce.com Inc.

• SAP SE

• SAS Institute Inc.

• SimplyCast

• TransUnion LLC

• Viant Technology LLC

• Vivial Inc.

• Zeta Global

What's New?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession

• Global competitiveness and key competitor positions

• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - buy the report!

Major Driver- The rise in the number of devices capable of supporting digital media drives the digital marketing software market growth.

Major Trend- The spread of social media and e-commerce platforms is a primary trend in the market.

Significant Challenge - Data privacy and security concerns are one of the key challenges that hinder the digital marketing software market growth. For further insights on drivers, trends, and challenges- View Sample Report 

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Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition

• 3.2 Market segment analysis

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027

4 Historic Market Size

• 4.1 Global digital marketing software (DMS) market 2017 - 2021

• 4.2 End-user Segment Analysis 2017 - 2021

• 4.3 Service Segment Analysis 2017 - 2021

• 4.4 Geography Segment Analysis 2017 - 2021

• 4.5 Country Segment Analysis 2017 - 2021

5 Five Forces Analysis

• 5.1 Five forces summary

• 5.2 Bargaining power of buyers

• 5.3 Bargaining power of suppliers

• 5.4 Threat of new entrants

• 5.5 Threat of substitutes

• 5.6 Threat of rivalry

• 5.7 Market condition

6 Market Segmentation by End-user

• 6.1 Market segments

• 6.2 Comparison by End-user

• 6.3 Large enterprises - Market size and forecast 2022-2027

• 6.4 Small and medium enterprises (SMEs) - Market size and forecast 2022-2027

• 6.5 Market opportunity by End-user

7 Market Segmentation by Service

• 7.1 Market segments

• 7.2 Comparison by Service

• 7.3 Professional services - Market size and forecast 2022-2027

• 7.4 Managed services - Market size and forecast 2022-2027

• 7.5 Market opportunity by Service

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation

• 9.2 Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027

• 9.4 Europe - Market size and forecast 2022-2027

• 9.5 APAC - Market size and forecast 2022-2027

• 9.6 South America - Market size and forecast 2022-2027

• 9.7 Middle East and Africa - Market size and forecast 2022-2027

• 9.8 US - Market size and forecast 2022-2027

• 9.9 UK - Market size and forecast 2022-2027

• 9.10 France - Market size and forecast 2022-2027

• 9.11 Germany - Market size and forecast 2022-2027

• 9.12 Canada - Market size and forecast 2022-2027

• 9.13 Market opportunity by geography

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape

• 11.3 Landscape disruption

• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered

• 12.2 Market positioning of vendors

• 12.3 Adobe Inc.

• 12.4 BlueConic

• 12.5 Demandbase Inc.

• 12.6 HubSpot Inc.

• 12.7 International Business Machines Corp.

• 12.8 Microsoft Corp.

• 12.9 Nielsen Holdings Plc

• 12.10 Oracle Corp.

• 12.11 Redpoint Global Inc.

• 12.12 Salesforce.com Inc.

• 12.13 SAP SE

• 12.14 SAS Institute Inc.

• 12.15 TransUnion LLC

• 12.16 Viant Technology LLC

• 12.17 Zeta Global

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist

• 13.3 Currency conversion rates for US$

• 13.4 Research methodology

• 13.5 List of abbreviations

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