Shopping on online marketplaces such as eBay and Etsy or even secondhand clothing seller ThredUp can feel like treasure hunting at a giant flea market, except even more daunting as there are millions of unique listings to sort through. The technology has the potential to behave like a ChatGPT version of a personal shopper, acting on sentence commands to come up with relevant results and digging up products the consumer might not even have known existed on the platform. Earlier this year, Etsy launched Gift Mode, an AI-powered feature that lets shoppers click a few details about the person they are shopping for.