YouTuber MrBeast sues ghost kitchen operator for reputational damages

YouTuber MrBeast is reportedly suing the company operating his MrBeast Burger ghost kitchen after complaints calling the food "revolting" and "inedible." Yahoo Finance's Pras Subramanian, Josh Schafer, and Seana Smith examine MrBeast's — his real name Jimmy Donaldson — motion to ask a judge to end his contract with the ghost kitchen over damages to his brand name.

This post was written by Luke Carberry Mogan.

Video Transcript

PRAS SUBRAMANIAN: That kind of stuff, that doesn't taste that great.

MrBeast, the YouTuber, you heard about him, he has a burger chain apparently.

I didn't know about.

A MrBeast Burger-- sorry, not a burger chain, a MrBeast burger.

Apparently, he's been selling them through a ghost chicken-- a ghost chicken-- ghost kitchen-- JOSH SCHAFER: Ghost kitchen.

PRAS SUBRAMANIAN: --ghost kitchen service called Virtual Dining Concepts.

And apparently, surprise, surprise, the burgers don't taste good.

Apparently, some of the [LAUGHS] enjoyers of this burger said it tasted, quote, "revolting."

So MrBeast, of course, is suing, because he can't have his name associated with the revolting burger.

He's suing for sort of reputational damage there.

We'll see what happens.

But look, I'm not turning to a YouTuber to get burgers, let alone expect them to be good.

So it's not surprising to me.

It's just weird that people actually do buy these MrBeast burgers.

JOSH SCHAFER: I think it's interesting how it gets into the social media influencer-entrepreneur types that then try and expand themselves into pure businesses, right?

And like what a ghost kitchen is, like you're kind of franchising out your product.

And so to see that product not come out that good, to me, isn't that shocking.

I don't love ordering from ghost kitchens.

We all live in Manhattan, or in the Manhattan area, there are plenty of ghost kitchen places that yo know are ghost Kitchens when you order from them.

And I think it's just hard to control the quality, which is why the overall-- PRAS SUBRAMANIAN: What are we talking about here?

MrBeast, I mean, burgers?

Like, what is this [INAUDIBLE]?

[INTERPOSING VOICES] SEANA SMITH: Pras is a very good chef.

[INTERPOSING VOICES] JOSH SCHAFER: I have opinion on MrBeast.

PRAS SUBRAMANIAN: It's not a serious story.

It's not a serious story.

I'm sorry.

SEANA SMITH: I just think it really-- this is a cautionary tale for so many influencers out there, right?

You're trying to expand too quickly.

You don't have that quality control.

You're trying to get your name across everything.

If you do that and you're not careful about it, it can come back to bite you.