WNBA's Engelbert on Sponsorships, Investing in Women's Sports
WNBA Commissioner Cathy Engelbert says the league has seen significant growth in viewership, sponsorships, and media deals. It is focused on expanding to 16 teams and globalizing the game to build international fandom and player stardom. She also discusses why it's worth investing in women's sports. Engelbert appears on The David Rubenstein Show: Peer-to-Peer Conversations; this interview was recorded on March 25 at NBA Headquarters in New York.
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