Why Walmart-Vizio deal could be 'new nexus' for advertising

Shares of Walmart (WMT) move higher Tuesday morning after the big-box retailer posted fourth-quarter earnings results, showing quarterly revenue gains of 6% compared to the previous year. This figure was further supported by a 23% gain in e-commerce sales. Additionally, the company announced it has entered a deal to acquire Vizio (VZIO) for $2.5 billion.

TD Cowen Senior Research Analyst Oliver Chen joins Yahoo Finance to discuss Walmart's earnings, the potential Vizio deal, and how it can impact Walmart's business going forward.

Explaining why Walmart's deal with Vizio can be big for the company, Chen says: "There is a marketplace opportunity in terms of third-party selling [and] there's also a big digital advertising opportunity. And Vizio Connect will help enable this given that they have an operating system that already has about 18 million members, of a Smartcast system, and this will help accelerate digital advertising, which is a very, very high-margin business. 70%-plus margins, as we model it, and it's growing at 30%. So digital advertising is the future of Walmart and we see this as a tech company, as well. That's why it is one of our big ideas."

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Editor's note: This article was written by Nicholas Jacobino

Video Transcript

- Walmart shares climbing higher in the premarket, with revenue jumping 6% from a year ago helped by a 23% boost in e-commerce sales. The retail giant also announcing that it has officially agreed to acquire Vizio in a $2.3 billion deal. Oliver Chen, TD Cowen senior research analyst joins us now with more. Oliver, great to see you here with us this morning.

First and foremost, you read through this report, ultimately, investors pleased with what came through. And ultimately, now, a larger kind of consideration around what this means for the consumer. What's your read through on the consumer from this Walmart earnings report?

- Yeah, Brad, we're excited Walmart is our top idea. It's great being here with you and Seana this morning. The consumer is facing cross-currents really. The consumer still has spending power but is looking for extreme value. Walmart is offering that.

At the same time, consumers are looking for convenience and valuing time. That's a big factor as well in terms of Walmart offering many convenient factors such as drone pickup and delivery, curbside pickup, and the marketplace model. All these things are really working together in nice harmony as well.

- Oliver, one of the big headlines out of this report here this morning was the fact that Walmart is buying Vizio for over $2 billion. I'm curious, from your perspective, obviously, the analysts perspective here, does this make sense? And if so, why?