The Cannes Lions International Festival of Creativity brings together premier marketing and advertising executives from across industries to discuss their brands and how they are engaging with their customers.

JPMorgan Chase & Co. (JPM) Chief Marketing Officer (CMO) Carla Hassan joins Yahoo Finance's Brian Sozzi and Rachelle Akuffo to discuss current trends in wealth management.

Hassan highlights the diverse spectrum of investors, ranging from established individuals to those just beginning their wealth-building journey. She emphasizes that JPMorgan's business strategy focuses on "how [do] we segment who those customers are and how [do] we talk to them?" The company aims to create tailored products for each individual based on their unique approach to building wealth.

"You can't think about the wealth continuum as just one customer, you have to think about the different phases of their life," Hassan stresses.

Addressing generational differences in wealth building, Hassan notes an older, established generation who "understand good financial acumen." In contrast, she points out "an entire generation that frankly, when you think about all the misinformation that is out there in the marketplace," requires a different approach. JPMorgan aims to position itself as a trusted financial institution that informs and enables this younger generation to make practical decisions regarding their wealth and future.

Addressing the evolving digital media landscape and the increasing trend of consumers seeking financial information online, Hassan emphasizes JPMorgan's role as a trustworthy institution. She tells Yahoo Finance, "It's across the board how people are consuming information and getting information, so for us we think it's a huge opportunity, as a trusted brand, to be able to say here's years and years and years of getting it right.

For more expert insight and the latest market action, click here to watch this full episode of Wealth! brought to you by Yahoo Finance. Also, be sure to keep up to date on Yahoo Finance's full coverage of this year's Cannes Lions International Festival of Creativity.

This post was written by Angel Smith