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Why Apple's App Store restrictions won't 'change the game'

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Apple (AAPL) lost a legal battle to Epic Games (EPGA.PVT), as the judge's ruling could mean tighter restrictions for Apple with regards to the App Store and in-app purchases.

TechRadar editor at large Lance Ulanoff joins Market Domination Overtime to explain why most users and developers are still sticking with Apple.

To watch more expert insights and analysis on the latest market action, check out more Market Domination Overtime here.

00:00 Speaker A

Lance, what about the other headline we got this week? This court fight between Apple and Epic. I'm interested to get your thoughts there. There were some analysts, Lance, who were saying, listen, it was, it's a negative headline, but I know they were telling their clients they thought at the end of the day, it would be financially manageable because they just thought most developers, the end of the day, in their opinion, they're going to stick with Apple, the App Store, the Apple payment system because they know it, they're comfortable with it, ease of use, but what do you think?

00:51 Lance

Yeah, you know, there's there's been some conversation online that I've seen which I I kind of agree with is that there are there are some squeaky wheels that have been arguing for this and of course, the big companies that demand to have the freedom to do what they want. But the majority of consumers are quite happy to work with Apple, the Apple way. They're very happy to open up their iPhone, go to the App Store, get the apps, not worry about it and go about their business. So the fact that Apple's being forced to offer these other avenues is not going to change the game and it's not going to change the picture for Apple. I know that they got their wrist slapped here. I mean, I read that court injunction, that court order from the judge. It was rough. That person was angry, um and accused Apple of basically lying. But Apple never really lied. It just did it out in the open. Here's what we're doing, you may not like it, but it serves our purposes. Off you go. But I don't think this is going to have a measurable impact on consumers or even Apple's bottom line.