Maslansky + Partners president and partner Lee Carter joins Market Domination to analyze why American voters chose Trump and discuss the campaign rhetoric during the US presidential election.

Carter explains that voters prioritized economic concerns, noting they felt "really, really negatively" about the current state of the economy, particularly regarding "inflation and costs." She emphasizes that immigration was another crucial issue that resonated with voters beyond just the border states.

"Kamala Harris was never able to close that argument on what she was going to do differently in her administration, compared to the last four years," Carter observes, highlighting that voters did not feel her administration would be different from Biden's.

Analyzing the rhetoric from both parties, Carter states: "Part of Trump's appeal is also his Achilles heel." While acknowledging that Trump's rhetoric can be aggressive, she notes that voters have come to expect and accept this as part of his persona.

However, Carter points out a distinction between the two parties' approaches, noting that Trump typically directs his criticism at Democratic leadership while Democrats tend to target the entire Republican party in their messaging.

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This post was written by Angel Smith