The Cannes Lions Festival kicks off next week, giving a preview of the current state of the advertising world. Citi Analyst Ygal Arounian joins Market Domination to discuss the sector and his top digital advertising picks.

Arounian states that the ad market is currently well positioned as digital advertising has had one of the strongest quarters in years. He adds, "so far, no signs of any cracks within the ad market. It seems to only be getting stronger from here," pointing to a boost from political spending and the Paris Olympics.

He notes that The Trade Desk (TTD) is performing well as the largest independent demand-side platform. He says that the company plays a significant role in CTV and retail media, and have been doing well in its overall transformation journey.

For more expert insight and the latest market action, click here to watch this full episode of Market Domination.

This post was written and updated by Melanie Riehl