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Ralph Lauren (RL) posted its first quarter earnings, beating profit expectations and led by stronger results from Europe and Asia compared to other retailers.
Ralph Lauren CEO Patrice Louvet sits down with Yahoo Finance Executive Editor Brian Sozzi to discuss the company's results.
Louvet says there are three things the company does to retain its customers. First is consistency and staying true to the brand and its values. Second is, "Being clear on who your consumer is, what matters to them now, what is their frame of mind? Where do they want to engage with the brand? How do they want to engage with the brand? Our consumer range is from newborns to the silent generation, right? And having a segmented, targeted approach, I think, is critical."
He continues with: "The final point is just freshness. Freshness in a way that is consistent with who you are, but bring this level of excitement and interest that enables the consumers to come back and always find something unique and interesting."
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This post was written by Nicholas Jacobino