Suntory Holdings CEO Tak Niinami joins Yahoo Finance Executive Editor Brian Sozzi in Davos, Switzerland, at the 2025 World Economic Forum to talk about US President Donald Trump's return to the White House, the inflation impact of Trump's proposed tariffs, and how the Japanese multinational alcohol maker is adapting to changing consumer preferences.
Niinami says that Trump's proposed tariffs on China would "definitely" increase inflation in the US. He adds that tariffs on Canada and Mexico are "not a good idea," but that as a global company, "we have to deal with the tariff policies to be given to the world" and "we have to respond quickly to the policies."
The CEO says Suntory is preparing for tariff risks by stockpiling bourbon in Europe. The company can also "increase American whiskey consumption [domestically]" and "expand geographically] to Brazil and Japan."
As alcohol trends evolve and younger generations are drinking less, Niinami says Suntory is "prepared" for "this trend of less drinking," as the company is "working to increase the [ready to drink] RTD space, [as well as] no alcohol and less alcohol [options]."
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This post was written by Naomi Buchanan.
Editor's note: This post was updated to remove incorrect tickers.