Summer is over, but seltzer is here to stay, says Boston Beer CEO
In This Article:
Spiked seltzer brand Truly has inked an exclusive, multi-year deal with the National Hockey League, becoming the organization's first official hard seltzer. Dave Burwick, the President and CEO of Boston Beer, Truly's parent company, joins The Final Round to discuss the partnership, and what's next for the beverage industry.
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