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Finally, Roku surging after better than expected fourth quarter results, the company also forecasting strong annual revenue boosted by ad sales, but this is huge, Roku projecting their first full year outlook since 2022, that was a huge surprise on the call. They offered up this outlook for the first time in three years, J.P. Morgan saying it threw everyone for a bit of a curveball, you can see the stock rallying off of that up over 13 and a half percent here. Uh the company projecting first quarter revenue of a billion dollars full year 2025 revenue at 4.6 billions. So that was in line with estimates if you look under the hood there were some parts of the print that were not necessarily positives but I think that full year outlook, uh, catching the street off guard in the best way this morning.

Yeah, indeed! Roku kind of hitting the usher, watch this, watch this, right? Because they ultimately were able to deliver on some marks that not even analysts were anticipating they could top. I'm thinking of uh a few of them, three of them in particular here. One of them, the streaming households. You saw that reached 89.8 million. That, in itself, was a net increase of 9.8 million from 2023. Streaming hours as well. That was up 21.1 billion hours year over year. And get this, the average revenue per user was $41.49 on a uh trailing 12-month basis. That is also up 4% year over year, the highest mark that we've seen over the previous all in five quarters that they've been reporting that metric and really continuing to try and tell the street that it can extract more value from its users and I think this also is a little bit more telling about where the direct to consumer entertainment environment can really continue pull levers that Netflix has done so well and has gotten them into this echelon of being the north star on the streaming front and try to implement some of those either say, uh same pricing tiers and changes, on the advertising front that's going to be amazingly important for Roku as well. And then additionally, you think about the content that comes uh into the, into the fray for a company in Roku that's really been looked at as the hub, which other content leverages in order for its distribution, but now for them to perhaps develop some more of their own.

It's really interesting. It's another one of those companies that is benefiting from the consumer strength that is just not buckling no matter what the economy throws at folks reminds me of what Jay was telling us this morning, McDonald's, Coke, Starbucks, Roku, Netflix, all these consumer names that are staples that are, are not necessarily staples becoming staples and that is indicative of strength in the economy. Brad, thank you for joining us. We appreciate it. Thank you so much.