Retail sales held up amid ‘massive increase’ in consumer debt: Strategist

John Hancock Investment Management Co-Chief Investment Strategist Matt Miskin joins Yahoo Finance Live to discuss Target earnings, meme stock swings, July retail sales, consumer spending, inventory, and the outlook for retail.

Video Transcript

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BRAD SMITH: Welcome back to "Yahoo Finance Live," everyone. We've got some significant movers this morning. Pops, drops, in the shops. We're watching Target right now. It's down, as you're seeing there on your screen. We're also keeping a close eye on TJX, Lowe's, Walmart, and Bed, Bath, and Beyond as well. After a dismal quarterly report, though, for Target, alongside retail sales data out this morning, investors seeking assets that generate cash rather than ones that grow in value.

So let's take a quick price check on markets with Matthew Miskin, who is the John Hancock Investment Management Co-Chief Investment Strategist. Matt, always a pleasure to get some of your insights here. First and foremost, your reaction to retail sales data that we saw come out this morning. What should the everyday consumer or any investor out there take away from this?

MATT MISKIN: Yeah. Retail sales held up OK. I mean, it doesn't show that we're in a recession yet, but how did we get here? is the key thing to think about. And what we saw in the second quarter was massive increase in credit and debt for consumers, and credit card debt really increased. Overall, you saw hundreds billion more in Q2 of credit card debt, and that was the highest since 2016. So consumers are, in essence, trying to run and run and keep up with this.

But as these retailers and everybody's raising prices on them, they've got to take out credit card debt. And so I think that's helping these retail sales numbers hold in decent, but it's how do we get there? And that credit card debt has raised interest rates because the Fed is raising rates, and that's making-- that's gonna make a burden for the consumer going forward. We'd just be careful over extrapolating the strength of this report.

BRAD SMITH: OK, so while it may be good news for American Express or MasterCard or Visa, at the same time for some of the retailers that are out there that are navigating where consumers are spending and in which aisles, especially as discretionary continues to take a hit, are there certain components of the store holistically that you would be leaning into?

MATT MISKIN: Yeah, Brad. You know, I think about it more and what companies are managing this in the best. You and Brian were just going back on this-- back and forth on this. It was a great discussion. And really what you're seeing is it's a competitive war right now to win that extra dollar of the consumer.