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Following Sunday's Super Bowl LIX, University of Michigan's Ross School of Business Marketing professor Marcus Collins joins Asking for a Trend with Josh Lipton to discuss the world of Super Bowl advertising.
"It is the biggest media moment in the country. Not only is the biggest media in the country where you have a third of the country sitting shoulder to shoulder, experiencing something at the same time within the same context," Collins says, explaining "It leads to what we would call meta conversations about what they saw, about the game, about the halftime show, about the ads."
The For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be author highlights the Super Bowl ad from sportswear apparel giant Nike (NKE) and the post-game ad from Jordan about Philadelphia Eagles quarterback Jalen Hurts as standouts from the night.
To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here.
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This post was written by Naomi Buchanan.