Nio CEO on Tariff Impacts, Europe Strategy
Chinese electric vehicle maker Nio, which is preparing to launch its lower-priced Firefly and Onvo sub-brands in Europe, is recalibrating its expansion strategy due to challenges in growing its network in the region. CEO William Li tells Bloomberg TV's Stephen Engle that Nio is forging alliances with local partners to build its presence in Europe, shifting away from the direct sales approach.
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