Athletic apparel giant Nike (NKE) ushers in a new era as former executive Elliott Hill returns to take the reins as president and CEO today. His mission is to revitalize the iconic brand and restore its powerhouse status. But what steps must Hill take to breathe new life into this household name?

Yahoo Finance Executive Editor Brian Sozzi breaks down the challenge ahead, outlining the top three priorities Hill must address to run Nike successfully.

To watch more expert insights and analysis on the latest market action, check out more Morning Brief here.

This post was written by Angel Smith