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Apparel brands Nike (NKE), Adidas (ADDYY), and Skechers (SKX) are among 76 footwear companies asking President Trump for tariff exemptions.
Market Domination hosts Josh Lipton and Julie Hyman discuss how these new tariffs could worsen the situation.
To watch more expert insights and analysis on the latest market action, check out more Market Domination here.
Footwear giants like Nike, Adidas, and Skechers are among 76 footwear brands that are asking President Donald Trump for a tariff exemption. The footwear distributors and retailers of America trade group sent a letter to the White House earlier this week, saying that quote, many orders have been placed on hold and footwear inventory for US consumers may soon run low. They're saying in the letter in particular that low-cost shoes that Americans rely on for their families would be at risk and that there are already existing tariffs on some of this footwear, and so the new tariffs are coming on top of that.
I thought it's interesting to what does Trump want? President wants more stuff made here. He wants more stuff manufactured here. And I thought it was interesting in the letter how they go right at that point. They say these tariffs will not drive shoe manufacturing back to the US. They talk about how it takes significant capital investment, it takes years of planning to shift sourcing, the new tariffs, in fact, they say remove the business certainty that is needed to make these types of investments and erase almost all the necessary capital. So they're directly addressing that point.
And and also they say there's also reciprocal tariff on the machinery and materials needed to make footwear in the US. So if you wanted to build a factory here, you're going to get tariffed on importing that stuff to to build the factory. So interesting, we'll see if he listens and as we heard Greg Docu say at the top of the show, um, you know, small businesses that, you know, so it'll be interesting if some of these large businesses get exemptions because small businesses don't have that lobbying power to try to push for this kind of thing. Yeah.
Yeah. See how it lands.