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How multiples influence earnings and affect stock price

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The growth to value shift has been all the buzz in 2025.

In this episode of Stocks in Translation, Lee Munson, Portfolio Wealth Advisors chief investment officer, joins Markets and Data Editor Jared Blikre and Producer Sydnee Fried to discuss the shift and what he expects to be the next big evolution in AI.

Our word of the day is multiple—a key metric for valuing companies.

“A multiple is a number you use to derive a company's value,” Blikre explains. “You take a company's earnings, revenue, or another metric and multiply it by that magic number to get the value. And that magic number is the multiple.”

For those new to financial markets, Munson breaks down what to watch for in earnings reports.

“Bottom line, the story has to get better,” he says. “When you have a higher-multiple company and you have earnings growth or revenue… just a tiny, little softness [and] you're [going to] see an immediate 10, 20 plus percent drop in the price… what that tells you is that the multiple was too high versus not having the story get better.”

When it comes to technical analysis, Munson keeps it simple: “Charts they're self-fulfilling prophecies, and they're just a visual representation of, ’Is everybody in this trade making money, or is everybody in this trade losing money?’ ”

In terms of his market outlook, Munson remains bullish. “I'm long [on] the 30-year. I'm long and not wrong, and I'm excited. But if I see this market get to, say, 6,500 by the summer, you know what that means? It means we've had a lot of valuation expansion, right? It means the PEs [price-to-earnings ratios] going up faster than the earnings come in. I need to let corporations show me the profits that they promise they can make.”

As for AI’s future, Munson still sees value in Nvidia (NVDA) the DeepSeek drama. “I think if you own Nvidia… they’re [going to] still sell a lot of chips,” he says. But, the real opportunity lies with companies that can optimize AI technology. “I think you [have to] look at who's [going to] be able to provide bolt-on AI productivity tools right now... because GDP equals hours work[ed] times productivity.”

Twice a week, Stocks In Translation cuts through the market mayhem, noisy numbers and hyperbole to give you the information you need to make the right trade for your portfolio. You can find more episodes here, or watch on your favorite streaming service.

This post was written by John Tejada.