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Morgan Stanley cut Apple price target over tariffs, Siri AI delay

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Morgan Stanley cut its price target on Apple (AAPL) stock from $275 to $252 over delays in upgrading its Siri digital assistant with AI and tariff challenges for the iPhone maker.

Catalysts host Madison Mills and Yahoo Finance executive editor Brian Sozzi react to this analyst commentary.

To watch more expert insights and analysis on the latest market action, check out more Catalysts here.

00:00 Speaker A

Apple getting a price target cut at Morgan Stanley down to 252 a share from 275. The analyst citing serious AI delays, as well as tariffs as headwinds for the tech giant, and it's always, I don't know about you, but I've even wondered when can I get my AI iPhone? It is feeling like it's a little bit slower than consumers may have wanted.

00:16 Speaker B

What does what does an AI iPhone even do? Do we even know? Can we even But that's a big problem, because if we can't figure out what Apple intelligence does and why we need to upgrade these phones, I mean, I think it says a lot about what Apple could be producing financially over the next couple quarters. But shout out to this analyst, because I think this was something we were all looking on Apple. We've seen the stock weakness over the past month and a half. What is the impact to tariffs on Apple that makes 70% of their iPhones over in China? Shout out to his analyst estimating it could be a $2 billion impact. What is unclear is how Apple will mitigate that. Do they move things out of China, whatever it is. I finally like a Wall Street analyst putting a number behind the tariff impact. Shout out Morgan Stanley, you get some award for me today.

00:58 Speaker A

Finally putting a number behind, because it's hard to do that, right? It's hard to suss out the impact of these tariff policies.

01:03 Speaker B

encourage Madison to put this in your spreadsheets.

01:06 Speaker A

Well, and it's it's changing at the minute. You know, we've been we've been looking at tariff headlines all morning. So certainly something to continue to monitor.