McDonald's snack wrap permanently returning to the menu in July
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McDonald's (MCD) snack wrap is back! The fast food chain is returning the item to its menu permanently starting July 10.
Yahoo Finance senior reporter Brooke DiPalma comes on Asking for a Trend to talk more about the menu addition and trends in McDonald's declining same-store sales.
To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here.
Now stick with snacks. I know you're also writing about McDonald's and the snack wrap. What's going on there? What's going on?
It's back. It's back Josh, on July 10th, McDonald's is bringing back their coveted snack wrap, a fan favorite. Believe it or not, it's been since 2016 since the snack wrap has been off the menu. Now this will be a permanent menu item starting on July 10th, and it you can either get it by itself or part of that coveted combo meal. But keep in mind, this reintroduction of the snack wrap comes at a time when McDonald's US sales seems their sales are doing poorly. We saw in this past quarter, they had another decline. That's on top of a decline in the fourth quarter. Back in Q4 2024, we saw 1.4% that accelerated in the first quarter 2025. Is there really looking to get over that value misperception, perhaps among consumers. But of course, they also had that E. coli outbreak back in October that certainly stalled any sort of momentum that they were gaining back with consumers.
Now see when I hit McDonald's with the six-year-old, it's all about the McFlurry, with the Oreo cookies. I can crush that. But I'll check out the snack wrap.
Oh my cookies. Oh.
Did you try the new chicken options? That's why this is all happening now.
No, but it shall happen.
It's all coming together.
It's all coming together. It sounds delicious.