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All right, let's take a look at Marriott reporting better than expected fourth quarter results. The hotel chain expanding its network, the company increasing its room count by 123,000 in 2024, bringing its total to 1.7 million rooms globally. But again, you're looking at pressure off just about 3% and here's why. The the guidance did not meet expectations, the Q1 guide, the unit growth a bit of a disappointment there. That's why we're seeing the pressure on the stock here this morning off just about 3%. So again, there was a lot to like in this report, but when you take a look at the current trends right now, maybe what some of that spending levels could potentially look like here for Marriott in the first quarter and the current quarter that Q1 guide weighing on the stock here this morning.

We're looking at some massive capacity pipelines for all of the hotel operators and accommodations operators right now, really trying to continue to stave off competition from some of the uh, of course Airbnbs of the world and and Expedia and their ownership of uh Vrbo. All of these things considered, they're trying to make sure that they rapidly add more rooms uh and Marriott doing just that as well. Record gross room additions in this most recent quarter or most recent year, I should say, 123,000 rooms added to their coffers here in 2024. Net rooms grew 6.8% from the end of the year in 2023. This kind of mirrors what we had already heard from Hilton this earnings season as well, when they were talking about their pipeline. That pipeline from Marriott right now totaling nearly 3,800 properties and 577,000 rooms that are still going to be coming online in the near future as well.