Mandy on $1B Dollar to buy Hailey Bieber's Rhode Brand
E.l.f. Beauty announcing it will buy Hailey Bieber's brand, Rhode for $1 billion dollars. The move gives the cosmetics retailer access to a product line that has become hugely popular among Gen Z and millennials. E.l.f Beauty CFO Mandy Fields joined Bloomberg Open Interest to talk about the deal.
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