In This Article:
Liquid Death, a brand that sells water in beer cans, achieved a $1.4 billion valuation in 2024. WSJ goes inside how it is disrupting the packaged water industry by marketing itself as the counter-culture choice.
Liquid Death, a brand that sells water in beer cans, achieved a $1.4 billion valuation in 2024. WSJ goes inside how it is disrupting the packaged water industry by marketing itself as the counter-culture choice.