Americans are just a few days out from Fourth of July festivities this week, accompanied with all the usual accouterments: BBQ, fireworks, and, of course, beer. According to data from Capital One, over a third of Americans plan on buying alcohol for July 4th, but what about those not indulging?

Heineken (HKHHY, HEINY) USA CEO Maggie Timoney joins Wealth! to give insights into holiday alcohol sales, the growth of non-alcoholic product categories, and shifts in certain consumer demographics driving that change.

Timoney elaborates on the sale of non-alcoholic beverages: "The category is up double digits and at the forefront of igniting this nascent category. When we launched in 2018, we are here to stay, and we're looking forward to seeing more Americans choose a Heineken 0.0 over the July 4th holiday weekend, over the summer, and for the rest of the year."

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This post was written by Nicholas Jacobino