Yahoo Finance Live anchors discuss the rise in stock for WWE following Vince McMahon’s return to the company.

Video Transcript

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- Let's also talk about WWE. Those shares are on the move as well this morning and higher by about 12% following news that former CEO Vince McMahon is returning to the company. Now, McMahon expects to assume the role of executive chairman of the board and with upcoming media rights negotiations. As well as the demand for live content across all platforms, McMahon said in a statement that the only way for WWE to fully capitalize on this opportunity is for me to return as the executive chairman. Those are his words.

- And maybe put the company up for sale. That's the other piece of this.

- And Guggenheim is putting forth some numbers on how much WWE could fetch in any sale, whether it's in Amazon, my wild card is a Netflix, but whatever it is, if and when that should happen. Guggenheim sees the best possible scenario for WWE being worth about $133 a share even on a lower case scenario, about $94 a share just based on the intellectual property of a WWE not only the content they're producing today but the decades of content they have produced that many people are still going online watching to this day.

- Guys, there's a lot of complications here, right? I almost think of Microsoft with Activision, Blizzard, and Bobby Kotick and the situation there with all of the alleged abuses that are going on. Because Vince McMahon isn't running the company because of payouts he was allegedly making to women, right? And so he had stepped down after that reporting by the Wall Street Journal. Now, supposedly he's coming back in. So you know, yes, he built this thing.

But I think any acquirer is going to have to contend with that legacy. And does he stay on and run it? His daughter's been running it. So what does this mean for her? So there's a lot of like sort of drama here. And an acquirer is going to have to have an appetite perhaps for that drama. And it's difficult to see him giving up control in an acquisition situation without still running this property. And sort of remind me of that as well, Brennan Ross over at LightShed Partners said Endeavor could be an acquirer of WWE,

Endeavor, which also owns UFC, which has its own sort of founder drama that's happening right now in the form of Dana White. So I don't know. I don't know who. I think that really adds a complication here.

- Due diligence will have to be deeply, deeply done to expose any, if they are there.

- Due diligence, but then what do you do about it?

- What do you do? What do you do about it?

- Yeah, and a penchance for PR nightmares, so it would have to absolutely do the due diligence but then just be ready for everything that's about to get thrown its way on the PR.