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Fiverr's AI tools gives its sellers production 'superpowers': CEO

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Fiverr (FVRR) CEO Micha Kaufman joins Wealth host Brad Smith to discuss the company's new AI initiatives following better-than-expected revenue figures in its latest quarterly report.

Kaufman emphasizes Fiverr's strong performance through 2024 and optimistic guidance for 2025, stating, "We are very content with the results that we are delivering." He announces the launch of a comprehensive AI toolkit designed to "provide our sellers with superpowers," adding, "We believe these tools could turn one person into a production house."

Addressing concerns about AI's impact on the gig economy, Kaufman explains, "We see how worried they are over AI and it impacting their careers." He differentiates Fiverr's approach: "Instead of AI being exploitative, feeding on everyone's creation, and then churning out work that doesn't have any credit or opportunity for gains, what we're doing is we're creating their [freelancers' own] AI."

For more details on how Fiverr's personalized AI tools are expected to enhance freelancer opportunities on the platform, watch the full interview above.

To watch more expert insights and analysis on the latest market action, check out more Wealth here.

This post was written by Angel Smith