Online retailers saw record-breaking return volumes this holiday, with merchandise returns on December 26 jumping by 35% year-over-year. Loop Returns CEO Jonathan Poma joins Yahoo Finance Live to discuss the surge in e-commerce returns.

Poma notes elevated return rates "across the board," but particularly in apparel and home goods. With seasonal holiday shopping periods driving purchases, return rates typically climb even higher post-holidays and online return volumes drastically outweigh in-store returns.

As logistics costs rise alongside e-commerce deliveries, Poma says free return perks may diminish. Poma explains that merchants like Amazon (AMZN) are trying to "dial in their policies" to combat fraudulent returns and expenses and losses associated with returnless refunds.

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Video Transcript

[AUDIO LOGO]

JOSH LIPTON: Retailers are rethinking the way they manage returns in the wake of a record holiday shopping season. On December 26, historically, the biggest day for returns, total volume was up more than 35% from the year prior. It's according to data from Loop Returns.

And joining us with more on the evolving returns landscape is Jonathan Poma, Loop Returns CEO. Jonathan, it's good to see you. So that's a number that stands out there, Jonathan. December 26, total volume was up more than 35%. Do we have any line of sight, Jonathan, into what is being returned? Not so much specific brands, but broadly, is it clothing, furniture?

JONATHAN POMA: Yeah, yeah. Pleasure to be here today. Thanks so much for having me. I think across the board, I mean, maybe it's a-- maybe it's a cliche, but I think anything being online is returned. We see in industries like apparel, it's the return rates are as high as 20% or 30%. But even in home goods, in health and beauty, you're seeing five, sometimes double-digit, 10% return rate. So it really just comes down to-- you know, e-commerce is continuing to grow. Return rates in e-commerce are significantly higher than return rates in retail. And then specifically, in holiday season when we're buying gifts for other people, those return rates go up even further.

JULIE HYMAN: And, Jonathan, I'm really curious how returns have changed even, you know, during the era of e-commerce if you will. For example, it used to be, you got something, you could send it back, no problem, no cost. That seems to be changing as well. What are the biggest changes we've seen in the last year or two?