Cybertruck is different 'same way the iPhone was different'
In This Article:
According to Canaccord Genuity's survey on Tesla's (TSLA) newly launched Cybertruck, two-thirds of respondent car buyers would not purchase the long-awaited electric truck.
Canaccord Genuity Managing Director George Gianarikas discusses the survey results and gauges consumer sentiment on the Cybertruck's market debut.
"Our survey is very, very simple: Would you buy Cybertruck?" Gianarikas tells Yahoo Finance. "But, if you ask me based on the discussions I've had individually, which have probably been in the hundreds, it's really the look of the vehicle that gets people excited or revolts people. It's really controversial and it's different.
Click here to watch the full interview on the Yahoo Finance YouTube page or you can watch this full episode of Yahoo Finance Live here.
This post was written by Luke Carberry Mogan.
Video Transcript
PRAS SUBRAMANIAN: Hey, George.
Pras here.
So do you think.
GEORGE GIANARIKAS: Hi, Pras.
PRAS SUBRAMANIAN: How are you doing, man?
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So do you think that one of the main reasons why potentially there was some negativity towards it in terms of your survey was because of pricing, pricing was a bit more expected than what people had seen at least originally?
And then secondly, touching under the-- under the skin features, do you think that will actually help sentiment if people learn more about that 48-volt system, that rear wheel-- wheel steering system, things like that under that kind of controversial skin?
GEORGE GIANARIKAS: So I think the 2/3 that didn't like it yet-- our survey was very, very simple.
Would you buy Cybertruck?
But if you ask me based on the discussions that I've had individually, which have been probably in the hundreds, it's really the look of the vehicle that either gets people excited or revolts people, you know.
It's really controversial, and it's different.
And the future should look like the future according to Elon Musk.
It excites me.
It revolts my wife, for example.
So I think it has everything to do with the way the vehicle looks.
What was your second question again, Pras?
PRAS SUBRAMANIAN: I was basically asking you about-- mentioning the-- the-- the fact that under-- under the skin features.
Are those going to help sort of improve buying sentiment if people understand what's going on with the 48-volt architecture and things like that?
GEORGE GIANARIKAS: Totally.
I mean, look, it has stuff that you have to get used to.
Right?
There's no rear view mirror.
There's an enormous real-- I'm sorry, front windshield wiper.
There's an enormous windshield.
This is all different.
You know, I haven't-- I've seen the vehicle in person.