Costs of streaming bundles could match cable prices: Analyst

Naveen Sarma, Managing Director for Media & Telecom at S&P Global Ratings, discusses pricing trends heading into the new year, citing streaming bundles potentially matching traditional pay TV costs “for the same amount of money.”

“You're basically talking about paying the same amount of money for your pay TV bundle as you would pay for your streaming bundles,” Sarma tells Catalysts hosts Brad Smith and Josh Lipton. Sarma also credits advertising as the denominator in this, explaining that it keeps “prices relatively low and to keep them a little below where like a YouTube TV.”

Watch the video above to hear what Sarma has to say about media dealmaking activity in 2025.

To watch more expert insights and analysis on the latest market action, check out more Catalysts here.

This post was written by Josh Lynch