College Athletes' Controversial NIL Deals
In 2021, College Sports changed forever when the NCAA allowed student athletes to make money using their name, image and likeness - known as NIL. According to one study - the total NIL market is projected to reach nearly $1.7B this year. Bloomberg Open Interest takes a deep dive into the controversial sponsorships with Learfield CEO Cole Gahagan. Learfield is a sports marketing company which represents over 200 division 1 colleges and and has helped over 2,000 athletes secure NIL sponsorships
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