Unlock stock picks and a broker-level newsfeed that powers Wall Street.

Are classic cars a sound alternative investment?

In This Article:

Classic cars may be more than just a fun hobby as some vehicles fetch a high price tag, but the 2024 Monterey Car Week saw somewhat weak auction sales from what was expected: $392 million vs. estimates of $459 million. So is this a sound investment that should be added to your portfolio?

Yahoo Finance senior autos reporter Pras Subramanian joins Wealth! to give insight into taking on vintage and classic cars as an asset class.

Catch up on Pras's coverage of the 2024 Monterey Car week:

Monterey Car Week: Unrestored Bugatti wins top honors; auction action hits speed bump; new luxe cars debut
GM's Mark Reuss talks Cadillac's EV game plan, the company's second-half outlook, and the return of the Corvette ZR1
Lucid CEO: We've taken the mantle from a 'distracted' Tesla
Lamborghini CEO talks new hybrid supercar and the 'YOLO' effect boosting sales
GM President Mark Reuss talks Cadillac, luxury EV outlook, and the Corvette ZR1

For more expert insight and the latest market action, click here to watch this full episode of Wealth!

00:00 Speaker A

Let's get some finance in your feed. How about that? You may have seen some of these pictures on your social media feed, that is, or rather, was vintage Ford car valued at over $1 million. Now it caught on fire on its way back from being displayed at the Monterey Car Show in Pebble Beach. Well, guess who else was at that show, our very own Prass Subramanian was at the car show with some pricey vintage and modern cars, one of the biggest alternative asset classes here. I mean, you saw this at the show here, but you've got some other takeaways as well, like what was the vibe there? So, so real quick, they had a wedge-shaped car special class at Pebble Beach Concours and that Ford Probe designed by the Italian design house, Gio, was there. It looked kind of funky, super 80s or early 90s kind of design. So I saw it was like a picture of it too. I should probably send to you guys later but I saw the next day, being transported caught fire, I don't know why, but it's a total loss for the car, really one of one car, you can't really recreate that so really sad. But speaking of that classic car market, you know, it was a big weekend of auctions that week, right? So, a lot of expectations. Hagerty was looking at probably $460 million total outlay in terms of total auctions, came in at 391, 392, kind of a big miss there, a big miss from what people expecting, a lot of the higher end, $1 to $5 million cars, including Ferraris, didn't sell. Cell through rate went from 62 to 52%, 10% cut. So, a lot of concern that is there a correction happening in that classic car market? It's been rising a lot steadily since post-pandemic, or since pandemic, so maybe that's why and maybe we're seeing a little correction there.

03:28 Speaker B

Yeah, I heard a certain car maker giving more customization options as well. I mean, what can you tell us about that and how people are buyers are leaning into that customization?

03:43 Speaker A

So we saw a lot of this there with a lot of the newer automakers in the luxury space saying, "How do we stand out? We got to customize, offer one-off type of designs." Millions of dollars. Of course. Oh well do you want to custom like embroidery on your headrest, things like that. So Bentley spoke to the Bentley CEO. They noticed that their cars are pretty hot but they have kind of an older sort of name but what's happening is that they're bringing younger buyers with better designs, more sporty designs, but also the younger buyers want customization. They want special exhaust kits, they want different colors, stitching, types of work on the dash. So, they even have an option for a stone inlay for the dash, right? So, these kinds of things are the increased prop margins but also bringing in younger buyers going from 60s to 50s to 40s now, late 40s, so good for them.

05:20 Speaker B

All right. A lot of holders or Bitcoin perhaps, remittances that might be coming into these vehicles as well. Pras Subramanian, thanks so much.

This post was written by Nicholas Jacobino