Apple (AAPL) has announced new succession plans, with longtime CFO Luca Maestri set to be replaced by the company's current Vice President of Financial Planning. Kevan Parekh, will assume the CFO role effective January 1, 2025.

Maxim Group managing director and senior consumer internet analyst Tom Forte joins Morning Brief to discuss the implications of this change on the tech giant.

Forte commends Maestri's ability to return value to shareholders through dividends and buybacks, expecting Parekh to continue this approach. However, he notes that Parekh's main challenge will be navigating ongoing antitrust lawsuits.

"These are challenging times for Apple on multiple fronts," Forte explains, citing increased regulation, EU scrutiny, and growing competition in China. Despite the succession, he expects "the overall strategy to remain."

While acknowledging the significance of this leadership change, Forte believes "the bigger question" is when Apple will change its CEO. He describes Tim Cook as "the posterchild" type of CEO that follows a founder, suggesting his eventual succession will have more substantial implications for investors.

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This post was written by Angel Smith