Bud Light drops to third as boycott continues to take a toll

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More than a year after a boycott against the brand, Bud Light is continuing to struggle to regain consumer favor. The Anheuser-Busch InBev (BUD) fell to third place in sales, trailing behind competitors competitors Modelo Especial and Michelob Ultra when it comes to dollar share, according to Bump Williams Consulting and NielsenIQ data.

Yahoo Finance senior reporter Brooke DiPalma explains why in the video above.

For more expert insight and the latest market action, click here to watch this full episode of Asking for a Trend.

This post was written by John Lesinski

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