Asus Co-CEO on Tariffs Impact, AI

Asus Co-CEO Samson Hu says the company anticipates raising prices by 5-10% due to US tariff policy and the costs of supply chain diversification. Speaking with Bloomberg News' Annabelle Droulers on the sidelines of Computex Taipei 2025, Hu also stated that he foresees it will be another one to two years before AI driven upgrade cycle will take hold.