Yahoo Finance

Apple's (AAPL) global iPhone sales declined by 5% during the fourth quarter of 2024, according to a report from Counterpoint Research. The company continues to have challenges in the Chinese market, where it faces increasing competition from local tech rivals.

Morning Brief anchors Seana Smith and Brad Smith examine the results, analyzing how the company's artificial intelligence features failed to drive sales as anticipated.

To watch more expert insights and analysis on the latest market action, check out more Morning Brief here.

This post was written by Angel Smith

This headline and write for this post were updated to more accurately reflect the story.