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Things get feisty on social media between Applebee's, owned by Dine Brands Global (DIN), and competitor Chili's, owned by Brinker International (EAT), as the restaurants compare their rivaling value meal offerings.
Applebee's president Tony Moralejo sits down with Asking for a Trend Host Josh Lipton and Yahoo Finance Executive Editor Brian Sozzi to discuss the social media beef with Chili's and its expanded value offerings to appeal to budget-conscious consumers.
"The trends right now are that consumers are pushing value more and more, and at Applebee's, we believe the average American should have a great meal without breaking the bank," Moralejo says, adding, "That's why we created the $9.99 Really Big Meal Deal."
As part of its efforts to appeal to the value-conscious consumer, Moralejo announces Applebee's will offer endless french fries and free refills starting on Friday.
Consumers are "under a lot of pressure and the competition for share of wallet is intense. But that's where you have to rely on your differentiator. And for us, it's you're going to get fast food prices with full-service attention," Moralejo adds.
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This post was written by Naomi Buchanan.