Apple & Microsoft: The future of AI in consumer tech

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Investors paid careful attention to Apple (AAPL) and Microsoft (MSFT) at CES 2024 (Consumer Electronics Show) as, for a brief moment, Microsoft took over as the most valuable company for the first time since 2021. Microsoft has made a lot of ground for investment and development of AI, from purchasing OpenAI to the buzz around ChatGPT, while Apple has been grappling with weaker iPhone demand, especially in China.

Constellation Research Founder and Principal Analyst R "Ray" Wang joins Yahoo Finance to give insight into Apple's AI strategy and share some of the latest tech innovations seen at CES.

"What we've seen over the last couple of quarters is declining revenues but profits are still increasing. That's because the services equation of the rational is actually growing in services a lot more profitable than putting out a piece of hardware," Wang says about Apple. "I would say that we've probably seen those same kind of trends. But we do supplier checks, and suppliers aren't that nervous, in the sense that they're saying... we're going to see a decrease, mostly because we are in a super cycle."

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Nicholas Jacobino

Video Transcript

JOSH LIPTON: It's interesting, Ray, because, obviously, investors very excited about AI. That was a huge theme in 2023 and that excitement obviously helped really supercharge Microsoft stock, right? I mean, really can see like the investment Nadella makes in Microsoft versus how that stock-- what a great deal. I guess the question for Apple though, is what is their AI story? You'll hear rumors of this and whispers of this, but what do you think is coming there?

RAY WANG: Well, the interesting thing is Apple has never explicitly had said they have an AI strategy, but we've all experienced what an ambient experience looks like, right? Take a photo, the lighting is off. Suddenly, it looks better. I mean, we've done with gray sky pictures, every picture now looks blue, right? It's kind of crazy like that.

And so their AI is embedded in the background. They have a lot of it already. It's starting from the chip level all the way down to the user experience. I think they just have to tell the story more if they want to tell that AI story.

JOSH LIPTON: You don't think they're going to put time, and effort, and money into building out those capabilities? Maybe would you not expect maybe a bit, some big announcement coming at the big software show in June?