Unlock stock picks and a broker-level newsfeed that powers Wall Street.

Amazon denies tariff pricing plan after White House backlash

In This Article:

The White House took aim at Amazon (AMZN) on Tuesday when Press Secretary Karoline Leavitt criticized the online retailer for supposedly planning to display tariff impacts next to product prices on its Amazon Haul website. Amazon has since denied this claim.

Yahoo Finance tech editor Dan Howley reports on the latest news following President Trump's conversation with Amazon co-founder and executive chairman Jeff Bezos.

To watch more expert insights and analysis on the latest market action, check out more Market Domination here.

00:00 Speaker A

The White House calling out Amazon this morning on reports that the company is going to post the price increases from tariffs on its products.

00:09 Speaker B

This is a hostile and political act by Amazon. So this is another reason why Americans should buy American. It's another reason why we are onshoring critical supply chains here at home to uh shore up our own critical supply chain uh and boost our own manufacturing base.

00:26 Speaker A

Amazon then quickly denying the reports saying in a statement that it was never a consideration for the main Amazon site. For more, we're bringing in Yahoo Finance's tech editor, the one and only, Dan Howley.

00:38 Dan Howley

Yes, this is uh an interesting report, right? We already have Trump coming out uh saying that uh he spoke to Jeff Bezos this morning. Uh, let's see. He said uh, Jeff Bezos is very nice, terrific. He solved the problem very quickly. He did the right thing. Good guy. Um, that's uh, that's from Trump. Uh, Amazon obviously saying that this was not something they wanted to do on the the regular site this. Uh, uh, we had uh CNN White House reporter uh Alanya uh Trian. I hope I said that right. Uh, basically saying that Trump had called Bezos after learning about uh this idea that they may put the tariff pricing uh on the e-commerce site again, something that Amazon said they, they never proposed. But you know, uh this kind of just speaks to the, the precarious situation that companies are in now. They have to navigate uh dealing with Trump himself, but also provide information to consumers as to what exactly they're paying. And look, you know, not for nothing, but I watch a lot of Mets games, so I watch a lot of Bar Rescue. All right? Let's just throw it out there for John Taffer. Uh, I constantly hear uh on auto commercials with uh no tariff pricing, right? So, you know, I mean, that's not exactly new that you're hearing stuff like this. And frankly, as a consumer myself, I want to know what I'm paying for. If I'm paying taxes, tell me that I'm paying taxes. If I have to pay for tariffs, then tell me what I'm paying for in tariffs. I don't want to just know, you know, okay, well, the price just went up. I don't know why exactly, you know? So, I don't really see how this is a a negative for consumers. It'll give them a heads up. And you know, if the idea is to buy American, well, then they'll see the difference in pricing between what's tariffed uh from overseas and what's not from America.

03:01 Speaker B

But Amazon said they're not actually doing it, or they were considering doing it on one part of their business.

03:07 Dan Howley

They're not. No. Yes, yeah. Yeah, it was supposed to be for uh Amazon Hall. It's basically uh their, their super low-cost uh sale site. So not on the, the regular site. But, you know, I think for, for, from a consumer practical perspective, it would have made sense to move forward with something like that, at least, you know, as far as I know what I'm spending on.

03:28 Speaker B

Right. And Shein and Temu, for example, are doing it ahead of the de minimis tax uh exemption going away.