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Now time for some of today's trending tickers. We are watching Airbnb and Ralph Lauren. Joining me now, we've got my Morning Brief co-host, Madison Mills. Let's set the stage here for first stop, Airbnb cut to sell from hold at Truist. The firm sees soft summer leisure trends and is reducing its price target on the stock here. There you're taking a look at shares of Airbnb moving lower on this down by about a quarter of a percent right now, Maddie.

Yeah, lowering that price target to 106 from 112. It's not too much downside. It's really more of a forward-looking call here, which is why we didn't initially see shares dropping as much as 3%. We're seeing a little bit of a recovery in the ticker at the current moment. But one of the things that they talk about is just that they don't see revenue gains going forward as quickly as some other folks on the street have anticipated here, and they're specifically talking about their lodging here not just being not being weak, but instead being softer than consensus. They talk about how they have a street low when it comes to their expectations for the third quarter in terms of rev par growth forecasts going forward here. And they look to be a miss versus current consensus expectations going forward, which is really interesting given the fact that we have seen Airbnb positioning itself as this company that's going to be able to withstand some of that macro uncertainty.

You know, even as we start to think about how there are households that are continuously running the math on where they're pulling back on some of their travel spending or some of the longer-term stays and how Airbnb factors into that, it's it's also interesting Airbnb came out with some statistics, all these things considered around their role economically as well. Talking about in 2024 guest spending boosting the economy by $90 billion in 2024, also helping support and the influx of visitor spending in certain regions that they operate helping support more than 1 million estimated jobs nationwide last year, new record generating $52 billion in labor income. So looking at Airbnb and some of these other commodation plays as their role in the economic landscape, as well as economic indicators, also something interesting to track going forward from here too. Also, we've been tracking this one. Deutsche Bank resuming its coverage of retailer Ralph Lauren with a buy rating. The coverage was suspended back in January of 2024. The firm now sees opportunity for upside, however shares are lower just fractionally by about 1/10 of a percent right now.

It's interesting. They talk about all of these different areas that they are looking at when they're sussing out the health of retailers. They talk about high quality, good underlying fundamentals, pricing power, white space opportunity, and limited China sourcing. They say few companies within their coverage fit that description, but they think RL quote checks all of the boxes, and they think the market is still under appreciating this particular stock, especially given the fact that the company has undergone some transformation when it comes to distribution sourcing and they think they also have margin expansion potential going forward as well, which will certainly be a lift to earnings from here. The price target that they set implies a 25% potential upside from current levels is certainly a bullish call here.

Yeah, absolutely. They say RL is a market share gainer growth levels across geographies, channels, categories, more than offsetting some of the reduced wholesale doors ultimately positioning the brand closer to European luxury peers, they say within this rating here. Thanks for breaking these down with us.

Of course. Thank you for having me.

Maddie, appreciate it. You can scan the QR code below to track the best and worst performing stocks of this session with Yahoo Finances trending tickers page.