18.3M travelers to fly Thanksgiving week: TSA

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The 2024 Thanksgiving holiday travel season is set to break records, with the Transportation Security Administration (TSA) projecting 18.3 million passengers will take to the skies this week — a 6% increase compared to the previous year. To provide deeper insights into holiday travel trends this year, Kayak CEO Steve Hafner joins Morning Brief.

Kayak is owned by Booking Holdings (BKNG).

Hafner highlights the current airline market dynamics, noting strong demand for international destinations and premium seating. He also revealed promising trends for travelers, pointing out that domestic flight prices have dropped nearly 6% from last year, while international flight prices have decreased by approximately 9%.

Regarding holiday travel strategies, "If you can find a plane tomorrow, please book it," Hafner emphasizes, identifying Thanksgiving Day as the most cost-effective day for air travel. Looking ahead to the broader holiday season, he predicts that airfare will decline during Christmas, providing additional opportunities for travelers seeking more affordable flights.

To watch more expert insights and analysis on the latest market action, check out more Morning Brief here.

This post was written by Angel Smith