Industry leaders urge Senate to protect against AI deepfakes with No Fakes Act
Tech and music industry leaders testified about the dangers of deepfakes made with artificial intelligence on Wednesday, urging lawmakers to pass legislation that would protect people's voices and likenesses from being replicated without consent, while allowing use of the tech responsibly. Speaking to members of the Senate Judiciary Committee's panel on privacy, technology, and the law, executives from YouTube and Recording Industry Association of America as well as country music singer Martina McBride, championed the bipartisan No Fakes Act, which seeks to create federal protections for artists’ voice, likeness and image from unauthorized AI-generated deepfakes. The group argued that Americans across the board — whether teenagers or high-profile music artists — were at risk of their likenesses being misused.